The Italian carmaker, Lancia, has launched an interesting ad campaign, UNITED_AGAINST_UGLINESS (U.A.U!), for the new Ypsilon car. The replacement for the original Ypsilon, the New Ypsilon was introduced late in 2003. It is based on the Fiat Punto platform and powered by similar engines from the FIRE range. A totally new exterior and interior design was agian biased towards luxury, but with more changes and a bigger push for a ‘quality’ feel, both with materials and with style.